Founder · Applied AI · Nottingham, UK
Building companies that run on governed AI.
Two-time founder — print, then logistics — now founder of Gardn Labs: a 20-market consumer AI app whose operations run on a governed AI agent workforce of his own design. Approval queues, earned autonomy, spend caps, audit trails.
01 · Biography
Scaled two businesses — a print group to a projected £12m turnover, and a VC-backed logistics company to £4.8m revenue with a 50+ team, a FEBE Growth 100 place and five institutional funding rounds.
Now shipping a consumer AI app in 20 markets and 13 languages, with the company’s support, moderation, content, finance and go-to-market run by 30+ governed AI agent roles.
02 · Selected work
Gardn Labs
A consumer AI app shipped solo in 20 markets and 13 languages — its operations run day to day by 30+ governed AI agent roles.
Woodlark Associates
Applied-AI consultancy with Richard Ardis. Workflow-first AI adoption — blueprint, build, embed — proven on our own company first.
We Are Fulfilment
Co-founder & CEO of a VC-backed e-commerce 3PL. £1.3m to £4.8m revenue in three years, a 50+ team, FEBE Growth 100.
CCM Group
From business development to Group Managing Director. 401% growth to a projected £12m, and the pandemic PPE pivot.
03 · The operating model
The Fragility–Autonomy Matrix
Every agent earns autonomy through clean approvals — Report, then Suggest, then Do — and every task carries a fragility class: the cost of getting it wrong. The two together make the nine-box model the whole company runs on.
Do
earned at ~30 approvals
Suggest
earned at ~20 approvals
Report
every agent starts here
Fragility — the cost of getting it wrong, Low → High. The highlighted row is support-01’s current lane. Swipe sideways for the full grid.
Below is one live proposal from the queue; the mechanic is the same one the company runs on.
Proposal · support-01
Reply to a customer whose plant identification came back wrong — apologise, correct it, and credit one month.
04 · Contact
Fifteen minutes, screen share — watch the approval queue run live.